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Strategic Marketing Coordinator

Overview

The Strategic Marketing Coordinator is responsible for conducting marketing campaigns designed to:

  • create awareness of The Purple Guys’ brand and services
  • drive potential customers to The Purple Guys’ website/landing pages/social media
  • create opportunities for direct calls by the sales team
  • drive inbound calls from prospects

Essential Functions & Responsibilities

  • This position is responsible for highlighting and reinforcing the brand of The Purple Guys
  • Responsible for the creation, execution and tracking of marketing campaigns
  • Create marketing materials and content relative to whatever platform being used (website, print, social media, etc…)
  • Track campaign effectiveness
  • Work with the president to develop a quarterly and annual marketing plan and budget
  • Manage the various public facing components of The Purple Guys including the web site, social media pages, Google Adwords, Bing Adwords and others as deemed appropriate
  • Work with the operations team to review customer facing material for consistency
  • Organize promotional activities for new markets
  • Identify and analyze The Purple Guys position relative to competitors
  • Interact with current customers as needed to understand the perceptions of The Purple Guys’ services
  • All Purple Guy associates are expected to participate in weekly staff meetings and complete a minimum of three (3) hours of volunteer work each quarter;
  • All Purple Guys team members are expected to meaningfully express themselves either internally or externally to create ideas and viable solutions; every associate is expected to operate with integrity, care about the success of our clients, work hard and take pride in the work they produce;

 

Placement Criteria

  • Minimum of 3-5 years of industry experience, Bachelor Degree in Related Field, or suitable combination of education and relevant experience preferred;
  • Demonstrated proficiency in MS Word, Excel, various Social Media platforms, strong oral and written communication skills, organization, facilitation, and communication and presentation skills along with a high degree of initiative, motivation and enthusiasm;
  • Ability to prioritize workflow and organize diverse material and ability to handle multiple, competing and changing priorities; ability to thrive within a fast-paced, high pressure environment, and ability to perform effectively without supervision and within established time limits and ongoing deadlines and excellent problem solving ability;
  • Ability to interact effectively and professionally, and provide exceptional service, both internally and externally at all times.
  • All associates are expected to exhibit exemplary client service skills, both with external clients, vendors, visitors, co-workers, and management staff and have the ability to thrive in a fast-paced, high pressure environment.   Their written and verbal communication skills should be concise and effective, they should aspire to excellence in both work and client service, they should show courtesy to all they encounter while representing The Purple Guys.  They are also expected to maintain an air of professionalism in their interpersonal relationships and personal grooming, exercise confidentiality concerning the affairs of the business, exhibit a willingness to learn, willingness to problem solve and willingness to step in to help others, and openly and actively participates in the direction of our Company. They are expected to have a positive attitude and strong moral character. The Purple Guys views each of these traits as performance indicators, and associate appraisals reflect each of these attributes as an element of performance upon which associates are rated.
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